If someone tells you today that they can get you first page Google placement turn and run unless their business card says I OWN GOOGLE. Within the last few years I've seen many new self storage "experts" come into this industry claiming that they're SEO experts, Social media experts, or best of all, Google experts. Really, a Google expert? Such bold statements for an area (the internet) that changes daily and truly has not been around that long. As for social media, the only experts are the ones who created it; it's hard to argue otherwise. Major universities can't teach this stuff quick enough. By the time a semester is over, much of what the CIS student (Computer Information Systems) has learned can change before the end of the semester, good luck to college professors trying to create the curriculums.
Back to our industry…Do your research before you choose an "expert". Make sure they know your industry and know your customer, anything else is merely their opinion. Be cautious of the guy with the magic elixir, there's a good chance his potion might not work for your prospective customer.
Good Renting!
Sam
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